Digital Out-of-Home Advertising After Sunset in Uzbekistan

Yes. A campaign can cover one city, a specific district, or a selected list of locations—for example, near shopping centers, office districts, or points of sale.

The preliminary media plan will show screen addresses, the placement period and schedule, forecast metrics, and cost. The campaign can be expanded to other cities after the first plan is approved.

Yes. We help agencies select DOOH inventory for a client brief, prepare a location list and media plan, approve placements, and monitor the launch.

Before launch, we define which data is forecast and which will be confirmed after placement. This makes it easier to present the plan to the client and prepare the final report.

We usually prepare a preliminary media plan within one business day of receiving the brief. It includes geography, recommended screens, the campaign period, schedule, and budget range.

The final launch timing depends on screen availability, the number of markets, contract approval, and creative readiness. Once the plan is approved, the team confirms the schedule and manages placement through final reporting.

There is no single minimum for every campaign: cost depends on the city, period, number of screens, frequency, and buying model. For a test in key locations, the Light package starts at an indicative UZS 3–10 million.

If the budget is already set, we will build a plan within it. If not, we will offer several scenarios and show how coverage, ad volume, and forecast metrics change.

The report follows the agreed media plan and shows actual ad plays, estimated OTS, estimated reach, average frequency, cost per 1,000 OTS, and schedule delivery.

Actual placement data is kept separate from audience forecasts, with the source and type of each metric clearly identified.

OTS (opportunity to see) is the estimated number of opportunities to see an ad. It is not a unique-person count: one person may create several contacts with the message.

Reach 1+ estimates the audience that may have seen the ad at least once. GRP is the sum of campaign ratings; in simple terms, reach percentage multiplied by average frequency. For example, 30% reach at a frequency of 4 equals 120 GRP.

Tell us the product or brand, preferred cities, approximate dates, budget, and campaign objective. Add any audience, location, frequency, or address-exclusion requirements in the request comments.

A finished ad is not required at the first stage. Once the screen mix is approved, we will provide technical specifications and check the creative before launch.